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You hear "data-driven decision-making" being thrown around a lot. Here's how real businesses go about it.

The Sales Hacker Podcast

Episode · 4 years ago

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Episode · 4 years ago

10. Using Data Driven Decision Making to Align Sales and Marketing w/ Cassie Young

ABOUT THIS EPISODE

You hear "data-driven decision-making" being thrown around a lot. Here's how real businesses go about it.

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Episode · 1 month ago

Friday Fundamentals 171: The Journey of a New CEO Part 2

Friday Fundamentals 171: Jen Spencer

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Episode 0 · 1 month ago

207. The Journey of a New CEO Part 1

In this special two-part episode, we've got Jen Spencer with us. Jen is the new CEO of SmartBug Media, and is joining us to share her journey to becoming the CEO and how she is leading the organization. Join us for a raw conversation about leadership, organizational alignment, and how the marketing landscape is continually evolving.

What You’ll Learn

How Jen became the CEO of SmartBug Media
The balance of keeping things the way they are with instituting new direction
What marketing tactics are and aren’t working anymore

Show Agenda and Timestamps

About Jen’s journey to CEO [2:45]
What it’s like being a CEO [06:52]
Organizational realignment [11:21]
Strategies for talent acquisition, retention, and inclusivity [14:50]
New marketing innovations [19:14]
Sam’s Corner [23:31]

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Episode · 2 months ago

Friday Fundamentals 170: Kathleen Booth

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Episode · 2 months ago

206. Turning Your Marketing Department Into a Revenue Generator

In this episode, we've got Kathleen Booth with us. Kathleen is SVP of Marketing at Tradeswell, where she's on a mission to empower a new generation of digital-first marketplace brands. Join us for a great conversation about marketing and why you should be marketing to people who aren’t in the market at all, yet.

What You’ll Learn

How Kathleen grew a newsletter to 30,000 subscribers
How to turn your marketing department into a revenue generator
How to keep key stakeholders excited about your long-term content strategy
Why performance marketing isn’t effective

Show Agenda and Timestamps

About Tradeswell and Kathleen [3:34]
Turning a marketing department into a revenue generator [15:44]
Keeping key stakeholders excited about a long-term content strategy [21:34]
Performance marketing isn’t effective [25:19]
Paying it forward [27:29]
Sam’s Corner [29:25]

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Episode · 4 years ago

10. Using Data Driven Decision Making to Align Sales and Marketing w/ Cassie Young

ABOUT THIS EPISODE

In-Stream Audio Search

Episodes (388)