The Sales Hacker Podcast
The Sales Hacker Podcast

Episode · 4 months ago

Friday Fundamentals 131. Lee Berkman

ABOUT THIS EPISODE

Friday Fundamentals 131. Lee Berkman

Everybody at Sam Jacobs welcome to theSales Hacker podcast happy Friday, you're listening to Friday fundamentals,you remember Friday, fundamentals a short five to ten minute format wherewe bring you actionable insides to help make a difference in what you do today.This week, we've got back on the show Lee Berkman Lee is an enterpriseaccount executive at cloud share. He is a career journeyman in sales person,who's been in SASS sales, for I think, over seven years now and before thathas just had a lot of different life experiences all over the world andwe're going to talk to him about the best way to overcome the inability tomeet face to face when it comes to selling and we've all been impacted bythe pandemic, we're not all back in the office. Yet so, what's the number onestrategy that you can employ to overcome that Intibili I met face toface so now before we get there, we want to think our sponsor. We have twosponsors Friday. Fundamentals is brought you by outreach outrage,triples the productivity of sales teams, an empowers them to drive, predictableand measurable Revenue Growth by prioritize the right activities andscaling customer engagement with...

...intelligent automation, outreach makescustomer facing teams more effective and improves visibility into it reallydrives results. PODCAST is also sponsored by revenue. Collectiverevenue, lective is the kit getting more out of your career. Our privatemembership connects you with the network of thousands of like mindedpeers and resources where you can tap into leadership opportunities,professional development, mentorship and other services made for high growthleaders, like you, unlock the professional potential with the revenuecollective membership get started today, a revenue collection. Now we welcomeback to the show like so much for having me again. I clearly didn't upsetyou the first time night, not enough. At least you didn't,I innoculate any SACRA SANC boundaries. So our question to you is this: Youknow we've all been impacted by having to do zooms and having to be digitaland move all of our selves to digital. When we can't move face to face. What'syour number one strategy for making or for overcoming the ability to me faceto face so that we can all be successful in our selves? Endeavorsawesome. So you know that question is...

...really well aligned with what we do andI have to obviously speak about cloud Sur technology and such, but at the endof the day, the exactly like you mentioned, Zoom, you have to find waysto overcome a limitation. So if we were able to jump in a plane- and we wouldbe able to have this meeting face to face- I wouldn't have to put on myheadphones now. I wouldn't need to die and to my computer, I'd probably besitting at a desk with you and we'd have two microphones and hopefully acouple drinks. So that would be you know the traison way of doing things.So you mentioned zoom straight away, and it's a technology that we've allnow become a standard with, and it's relatively easy and low pain point toget on and jump on, to call and see each other face to face so tips or thegods to especially in the sales process is making sure that the technology thathas to be introduced to both o you as a salesperson prospect or whoever hasbeen getting on other is the technology should be invisible. It shouldn't besomething that gets in the way. It...

...should basically be the same way. We pick up a phone, wehit the phone, you know the dial button and speak to somebody our salesprocesses. Our experiences need to be exactly matched so when somebody is interested in a SASS application once actually see itan experience that there should not be a restraint or red tape to go throughto be able to deliver. If you want to be able to see a softer solution today,Sam and we wrap up a point where you say it's valuable to- I want to be ableto give it to you. That should be a matter of clicks. Ishouldn't be an it or administrative headache, so that forms that you choosethat you invest in the technologies that you decide that both you as anindividual, your company, your employees, are going to use, need to beaccessible and easy and then the end uses that are going to be adopting itor engaging with it. You basically need to how do we overcome on? How do wemake sure that we're being valuable to...

...the other people that we can't do it toan traditional processes boils down to a good experience? And then you know that Cretites to justagain everything when you want to have a good meal and you go to a restaurant,it's not just the food that it's put in your place. It's an experience sameapplies to a sales process. The product may be great, but if you had a negativeexperience- or it was a real challenge to get there- Sousois not as easy tocommit to so what you invest in again in the technologies just need to workand again I having to do my plug effectively. You know being a cardshure and providing virtual experiences remotely e exactly that, and it's beensuch a strength. In the last year, we've had businesses that werepotentially sort of exploring and sniffing around the idea of hands onexperiences and virtual labs that have now had to fight the bullet they'vecommitted to it. They've invested they've explored it now, businessesthat never knew about it or looking for ways to be able to engage with peopleremotely Soo we're in a very fortunate space.We've got an exceptional platform, and...

I hoped I was a hour Friday, Friday fundamentals. Fridayfundamentals got to use that alliteration. Sorry,you you can. You can hear all wasn't a great students in class. No, it's okay!Well, that was fantastically remind us if folks want to get in touch with you.What's the best way, I'm pretty trendy I'm on Linton. You can reach out to mein Linton and you can keep it more traditional with a email, I'm part ofthe customer facing team being in sales, so leaf clause, that's Lee mycloudshadow, and if you are going to send an email, I would reallyappreciate putting a subject line stating podcast outreach and I'd loveto hear whether you're using virtualities. What Technologies Avebeinveillance you if you're interested in finding a virtual it providerClodshire, is you know an industry meter, so we're really proud of ourplatform and confident to all we offer...

...so ye play to reach out sounds good. Iffolks want to reach out to me, you can linkin for lash the word in forge slash,Sam F, Jacobs and thanks again to our sponsors, outreach and revenuecollective. If, if this podcast comes out, when I think it might, which wouldbe perhaps the last week of June than actually revenue collective has justannounced that they've changed their name to a new company called Pavilion,which is incredibly exciting, so coded Join Pavilion Com to learn more abouthow revenue collective is taking their idea of career noblemen andprofessional development for sales and marking executives and expanding it toevery profession. But without further ADO, we'll talk to you next time, leathanks. So much for being on the show. Thanks am for good one enjoy theweekend you to.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (336)