The Sales Hacker Podcast
The Sales Hacker Podcast

Episode · 1 month ago

Friday Fundamentals 149: Appy Choudhary

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Friday Fundamentals 149: Appy Choudhary

Everybody is Sam Jacobs, welcome toFriday fundamentals, you know Friday fundamentals and the sales hackerpodcast. It's that short five to ten minute format, where we bring youactionable insights to help make a difference in what you do today andwe've got nobody more actinal than appy Chowdry APPI is one of the leaders inthe sales development arena. I'll give you his quick bio and we talked aboutit because he was our guest earlier in the week, but he's a senior salesleader with over fourteen years of experience, he's built and led strteams and ae teams he's done. The ice work developed go to Marco Strategieshe's currently a top performers. Current company blend he's built an SRTAM from scratch to this previous company launch darkly and he's been adirector of sales. He knows everything about sales in cutting sandler, medicand all the like, and he is an expert in terms of creating pipeline andgenerating opportunities using scales. Development function. Now we're goingto ask him what's his top piece of advice for personalizing the salesprocess before we get there, we want to...

...think our sponsors. We've got twosponsors. The first is out reach Friday. Findens is brought to you by out Ridge,orage triples and productivity of sales teams in a powers them to drive,predictable and measurable Revenue Growth by prioritize in the rightactivities and scaling. Customer engagement with intelligent automationout, which makes a customer facing teams more effective and improvevisibility, and to what really drives results were also sponsored by pavilion.Pavilion is the key to getting more out of your cooer. A private membershipconnects you with the network, thousands of like mind dippers and newsources, where you can tapino leaders, opportunities, professional development,mentorship and other services made for high gros leaders, like you, unlockyour professional potential with a pavilion membership, get started todayat join Vavilon. Happy Welcome back to the show, thanks for one welcome Samexcited to be here so our Friday fundamentals. Question for you is whatare your? What's your top piece of advice to drive personalization insales out rate, so that you can create more opportunities? There's a lot that goes into that Samand, let's deep dive into it. So,...

...starting with emails prospects have aton of information on the Internet, so I advise my sts to spend five to sevenminutes of doing research on those prospects, including on the Linden,Tropi Zo men, for anything on Google news looking at Youtube and checkingthem out on twitter, compiling all of that information and personalizingthose emails where it's less about the company and the product you're tryingto sell, and it's more about the prospect. That's the advice and emailsthen talking about phone calls. We use out each at blend and there'ssomething very interesting that outreach can show not a lot of themes,use it. But looking at what time of the day do ISD teams get the most connects and most replies so when, inSt looks into the time in the on the...

...heat map and out each reporting? Andthey can see that okay, they get most of the replies between Atam or and ten a M Pacific Time or twoP M to four P M eastern time. They should lock that time and spend most oftheir time calling their prospects within that time. So obviously, someadvice is to research well about your prospects, something might offperformers. Do they basically open lined in profiles of all the prospects?They are going to call within the next one hour and they are actually on theLinden profile when they are making a call that helps them personalize on thespot and gain traction other than email, personalization and coalpersonalization. We also use Sindo so for our gifting stategy. So anyone whois engaging with our emails or my tartine had a good connect with, orsomeone referred us to. Someone will...

...probably go ahead and send themsomething really nice. It could maybe a handwritten gift guard or a blendsucculent or some coban cupcakes, which includes the brand logo of blend andthe prospect company that works out really well. So that's one gifting andthen my team also uses Lindon in a very creative way other than just connectingand trying to engage with prospects activity. They send voice notes. Theysend Linden selfie videos to prospector to show how much eager they are toconnect with them and how they can actually solve their challenges andplain points. So all of this helps in personalization and connecting withprospects. I love it happy, and so you know the theme of the day is ofcoursepersonalization and getting...

...creative and apes teams use video theyuse sending they use, lincoln voice messages and selfe videos. Just youknow, dropping your prospect into ten email sequence is just not enough,that's not enough anymore, and it really shows a lack of inventivenessand innovation, and it's too much so so. Take apis advice.Personalize your outrage to to your Tirin Cross, backs to your triprospects. Appy remind us if folks are interested in getting in touch with you.What's the best way. The best way to connect with me is through my Lindalprofiles. I'm pretty active on Linden so feel free to each other and connecton Linden Awesome and the folks want to reach out to me. You Can Sam an joinPavilion Com thanks again to our sponsors, outwards, tripling theproductivity of sales teams the world over and pavilion the key to gettingmore out of your career unlock your professional potential with a pavilionmembership get started today at join pavillion appy thinks so much for beingour guest on the show this week, thanks...

...again for having the sun, it was apleasure we loved having you and folks I'll talk to you next time. A.

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