The Sales Hacker Podcast
The Sales Hacker Podcast

Episode · 8 months ago

Friday Fundamentals 153: Kevin Yip

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Friday Fundamentals 153: Kevin Yip

Everybody, it's Sam Jacobs. Happy Friday, welcome back to the sales actor podcast into Friday fundamentals. You know Friday fundamentals, that short five to ten minute format where we bring you actionable insights to help make a difference in what you do. Today we've got this week's guest back on the show, Kevin yet. He's the CO founder and Coo of Blue Board, which is the really incredible company that provides experiences to employees that help incentivize great behavior and performance, and they've been doing it and working on this business for a long time. And he's going to talk to us about the number one way that you can attract great talent to your company, which is important because right now there's a massive talent shortage across the entire corporate ecosystem, but especially the start up biggest system. One of my friends told me there's Elevenzero more sales openings than there are sales people in the top ten major markets. So we're going to ask Kevin that question. But before we get there we've got two sponsors we need to thank. The first as outreach. Out reach triples the productivity of...

...sales teams and empowers them to drive predictable and measurable revenue growth by prioritizing the right activity in scaling customer engagement. With intelligent automation outreach makes customer facing teams more effective and improves visibility into what really drives results. We're also sponsored by pavilion. Pavilion is the key to getting more out of your career. Our private membership connects you with a network of thousands of like minded peers and resources where you can tap into leadership opportunities, professional development, mentorship and other services made for high growth leads like you. Unlock your professional potential with a pavilion membership. Get started today. Joined pavilioncom Kevin, welcome back to the show. Thanks, Sam for having me again. You're excited to have you. Yeah, you know another fun fact about about job attracting and hunting. In August, I think four percent of the workforce quit. It's freaking crazy for percent of the US workforce quit. Let's great resignation. That's what they call it's amazing, so to speaking to that point, what's your tip? Give...

...us your strategy. How do you attract great people to your company when four percent of the workforce is leaving? The workforce. Yeah, you know, I think a lot of this as like a lot of companies are like, okay, like who do we need to hire? What are they looking for? How do we be that? Like how do we make sure we please everyone? Not Fuck that. That doesn't work right, and I think people see through it immediately. I think what you, as a company, need to do is look inward and like hey, like, what do we care about? What do we believe in? Why do we exist? What's our mission? Right, and hold incredibly true and tight to that and like that. Let that be kind of the gravity and core of what you say day in and day out to the market, to your potential talent, to your customers, etc. Right, you know, for Blueboard, we are an experience company. You know, it's what we've been since day one and we exist to how people challenge our comfort. So it's indulge in their passions and trying things like. That's what we do. Like, we're not like ai...

...or machine learning or like big data. Right, we're experiences and so like, if you love experiences, we wor will partly resonate with you. If you don't, if you're more of a things person, or if you don't really kind of get experiences like, you know, it's not going to be for you guy, and so like that's fine, but you know, we're going to find better people, they're going to stay longer and they're going to be even more productive when they know who we are and why why we do what we do. You know, and so I think you know. One of the stories that comes to mind for me is, you know, in eighteen nine hundreds, there was Antarctic kind of British explorer Edward Shackleton, and you put a poster up around London to kind of get crewmates to come aboard his voyage. and rather than kind of telling how amazing the voyage is going to be and, you know, like you know the the name they're going to make for themselves as like they explorers say an Arctica, he basically was like like kind of you know, crew wanted, and he listed out the ten reasons why you're likely going to die, literally, I think, on...

...the on the on the on the Flyer and said certain death. And at the end of it he was like but guaranteed it will be the adventure of a lifetime and you will never forget it, even though you may die, and that attracted the crew right, because when they came on it was a freaking shit show. Right, people died. You're going in Arctica in the eighteen hundreds, right, and you needed you needed that level of Grit, right, that level of like I know I may die and I don't care to be able to be successful in a voyage like going in Arctica in the eight hundreds. Right. And so not only did he attract great people, but he tricked the right people for his company before for his voyage. Sorry, but it's kind of like a story I always go back to, of like, let's be true to who we are. It's fine to say, well, we have what we don't have figured it out right. It's important to lead with that because you know, you know, no one's perfect,...

...no company's perfect, and the people that you know like that stage, that like the you know, kind of like some of like the daily like fire drill, sometimes those are the people that are going to thrive at your company. So, anyways, I think kind of the the message is beat true to the mission, lead with that and don't be afraid to talk about all of the Shit. That's kind of a new closet. I love it. Great, great advice and and really the only scalable advice, because keeping track of all the things that you aren't trying to lie about it as exhausting, so might as well just be authentic and honest. Yep, absolutely, Kevin. If folks want to reach out to you, what's the best way to get in touch? Remind us. Yeah, you can hit me up. Email Kevin, a blue boyscom or should be a should be a request on linked thank Kevin. Yep, yeah, folks want to reach out to me and Tayken linkedincom forks lash the word in force. M F Jacobs, you can email me. Sam. Much Joy pavilioncom. Thanks again to our sponsors, outreaching Pavilion Kevin. Thanks so much for being our guest on the show this week. I appreciate it. Sam. Happy Frout of you. Happy...

Friday. We'll talk to everybody next time.

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