The Sales Hacker Podcast
The Sales Hacker Podcast

Episode · 4 months ago

Friday Fundamentals 164: Seamus Ruiz-Earle

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Friday Fundamentals 164: Seamus Ruiz-Earle

Hey everybody at Sam Jacobs. Happy Friday. Welcome to Friday fundamentals. You know Friday fundamentals. It's that short five to ten minute format where we bring you actionable insights to help make a difference in what you do. Today we've got this week's guests back on the show, shameless rease earl. He is the CEO and founder of Carabineer Group, one of the fastest growing fractional revenue operations firms in the world, and he's going to talk about the number one mistake that you will make when you're thinking about implementing revenue operations. That the first thing that you should focus on so that you do not make this mistake. Now, before we get there, we want to thank our sponsors. We have to to sponsors for Friday fundamentals. The first is outreach. Outreach triples the productivity of sales teams and empowers them to drive predictable and measurable revenue growth by prioritizing the right activities and scaling customer engagement. With intelligent automation. Outreach makes customer facing teams more effective and improves visibility into it really drives results. We're also sponsored by pavilion. Pavilion is the key to getting more out of your career. Our private membership connects you with a network of thousands of...

...like minded peers and resources where you can tap into leadership opportunities, professional development, mentorship and other services made for high growth leaders like you. Make sure you take advantage of the pavilion for teams corporate membership and enroll your entire go to market team in one of our industry leading schools and courses, including marketing school, sales schools, sales development school led by Kyle Coleman, and Revenue Operations School. Unlock your professional potential gets started today at joined PAVILIONCOM shamess, welcome back to the show. Thanks for having me, Sam. We're excited to have you. It's been a cold and barren couple of days since we spoke to you last, so we're excited to finally bring you back and we've got one question for you, and that question is, what do you think the number one mistake companies make, E. is. What is the number one mistake companies make when they implement revenue operations? And I another way of saying this, where should they start? They need to start by not thinking about the now, but thinking about the six months and the twelve months and...

...the eighteen months from now. That is the most critical thing that they can do because, realistically, and today's blistering pace of growth, whatever solution that you put in place today, if you don't have an eye towards the future and you don't have an eye towards the growing pains and you don't have a blueprint ultimately for where you want to go and how you want to get there, the system that you spend all of this time, all of this money developing for something that you're facing today is not going to be relevant in that timeframe. And so what you need to do is focus and set a foundation, a strong foundation, off of which you can grow and scale your systems, your processes and, ultimately, your team to ensure that as you face those critical inflection points, you're well prepared to tackle them. How do you set the right foundation? In your opinion? In my opinion, it's a setting the goals of the organization. Do you want to have a low time to close? Do you want to minimize your customer acquisition cost? Do you...

...want to scale your head count by hundredfold? Right set out whatever it is that your goals are and then back fill into your tool set and your ecosystem of technology platforms from there. Don't start at the technology. Start it where you want to get to. Fair enough. I love it, shamess, remind us if we have questions or want to follow up with you. What's what's the best way to get in touch with you? Best Way to get in touch with me is either via Linkedin or via our website, wwwcribinger Groupcom. Awesome, and if folks want to reach out to me, you can. You can reach me at Linkedincom forward, slash the word in for M F Jacobs once again. THANKS TO OUR SPONSORS PAVILION, you can learn more a joint PAVILIONCOM and outreach tripling the productivity of sales teams everywhere. You can find more at outreached out IO and folks will talk to you next time. Shame miss thanks so much for being our guest on the show this week. Thanks for having me, SAM.

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