The Sales Hacker Podcast
The Sales Hacker Podcast

Episode · 10 months ago

Friday Fundamentals 142: Amy Frampton

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Friday Fundamentals 142: Amy Frampton

Everybody. As Sam Jacobs. Welcome back to the SALESACER podcast. Happy Friday. It's Friday fundamentals. You know Friday fundamentals. It's that short five to ten minute format where we bring you action. One sits to help make a difference in what you do today. Today we've got back on the show this week's guest, Amy Frampton. She's the head of marketing at bamboo HR and she's going to talk about a hidden secret that is the key to unlocking revenue growth for your company. So listen closely, because too many companies ignore this one important factor and it really is important to driving revenue growth. Now, before we get there, we have two sponsors that we want to thank. Friday fundamentals is brought to you by outreach. Outreach triples the productivity of sales teams and empowers them to drive predictable and measurable revenue growth by prioritizing the right activities and scaling customer engagement with intelligent automation. Outreach makes customer facing teams more effective and approves visibility into what really drives results. We're also sponsored by pavilion. Pavilion, formally known as Revenue Collective, pavilion is the key to getting more out of your career. Our private membership connects you with a network of ...

...thousands of like minded peers and resources where you can tap into leadership opportunities, professional development, mentorship and other services made for high growth leaders like you and your teams. Unlock your professional potential with a pavilion membership today at join Pavilioncom Amy, welcome back to the show. Thanks so much for having me back. We're excited to have you back. So here's our question for you. What is the hidden secret to driving and a nighting and unlocking all these great words, to unlocking revenue growth for your organization? Yeah, this is this is probably my favorite question out there. And and it's all about employee experience. You know, I think as a as a marketing and probably business community, we've talked for years about about customer the customers always right. is about the customer experience. Absolutely, you know, you work back from a customer in terms of what you're going to build. That's all great and super important. That said, if you don't have your employee experience as your foundation, it's really hard to have long term success, both in terms of revenue and...

...and and logo, growth and everything that we're all looking for in this business. The employee experience is is, I think, something that but we feel innately is important, like if people sit down and think about it, but it's way too easy to pass up. I mean people are talking about, you know, every board. You know we have a board, of course, a board of directors, and they and all the companies do, and they talk about cloud they talk about security and they talk about customers, but every single one of these things underlying there's an employee driving that success and I think we all know at a kind of gut level that when we're happier in our jobs we do better work. And I think, you know, I think, Oh yeah, that makes sense, but the lack of focus on executing there can be a huge Achilles heal for businesses. And you know we at bamboo hr we take this super seriously. For what we're doing internally apt bamboo, we're going through tremendous growth, just about to hit about a thousand folks and heading quickly, you know, up into the thirteen hundreds by the...

...end of the year. But also, you know, our software is built to allow people to have the time, whether they're in human resources or opts to think about that employee experience. And so you know, if you look at just getting down to numbers, if you look at customer satisfaction, there's a direct correlation between a point on glass door, shout out to glass door, which is given us a lot of transparency in this industry, to about one and a half point bump in terms of your customer sat or your MPs right. And so it's not just our gut, it's like Oh, this, this actually makes a huge difference. And then, of course there's there's the Transparency Angle, which is we've seen a bunch of great companies, you know, that have grown really fast and what their product offering solid and it isn't that great. But man, it does not take along if you don't have a good culture and a good employee experience on the daily for that to...

...come out. And I think customers these days, all of us, you know, because we're all customers. I think all of us are thinking, I don't want to put my money there. You know, not only do I not want to invest there from a Wall Street kind of perspective, but I don't want to shop there or I don't want to buy there. I don't want to use that. And so the Transparencyne along with customer effectiveness, means that employee experience has to be the very foundation before you ever think about that customer experience. And I think it's easy to forget, right. I mean you know you're paying people, let's do the job, let's go, but that's that's not reality. You've got a lot of humans and and you want them all to be happy from a human perspective, but you also want them to have a great experience that they can go serve those customers that you care so much about. I think that's the missing link. That's something we're super passionate about here. I love it. It's so true, and that that that statistic is very, very powerful. One point increase and kind of...

...employer happiness is one and a half points, and customer satisfaction or net promoter score. Amy A, folks want to reach out to you. Remind us what's the best way. How can if you know, and as you mentioned on Tuesday, can be to agree with you or, even better, to disagree with you with that's what let's that's why I was I was raising Seattle Tach at Microsoft. I love a good debate. Yeah, either way is great. A me for over, sorry, a Frampton, I should say a Frampton at bamboo hrcom. Awesome, and if folks want to reach out to me, you can Sam at join Pavilioncom. Thanks again to our sponsors. Outreach tripling the productivity of sales teams everywhere and pavilion. Unlock your professional potential at joint PAVILIONCOM. Amy, thanks so much for joining us on the Sales Ciger podcast. was great having as a guest. Thank you so much.

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