This episode is from our sister podcast, Revenue Innovators. For more episodes like this, subscribe to Revenue Innovators in your favorite podcast player.
Revenue Operations is the business version of Switzerland. In providing a neutral ground for marketing, sales, and customer success, RevOps must also analyze contexts to convey insights quicker. To win at this will take great RevOps leadership.
In this episode, we interview , Research Director at , about the role of analysis in building RevOps into a role that amplifies the voice of the buyer.
In this episode we discuss:
- Why RevOps is blowing integration out of the water
- How to invest in data that actually drives insights
- The ideal attributes of RevOps leaders
- Peacemaking among departments (aka alignment)