The Sales Hacker Podcast
The Sales Hacker Podcast

Episode · 1 year ago

Friday Fundamentals 143: Paula Shannon


Friday Fundamentals 143: Paula Shannon

Everybody, it's Sam Jacobs. Happy Friday, welcome to Friday fundamentals. You know Friday fundamentals. It's that short five to ten minute format where we bring you actionable insights to help make a difference in what you do. Today we've got this week's guest back on the show, Paula Shannon. She's the chief evangelist at Lilt. She has years of experience at the Public Company level at the private company level through private equity transactions, and she's here to tell us her number one piece of advice for people as they think about managing and navigating their career. Now, before we get there, we want to thank our sponsors. We've got to Friday fundamentals is brought to you by outreach. Outreach triples the productivity of sales teams and empowers them to drive predictable and measurable revenue growth by prioritizing the right activities in scaling customer engagement with intelligent automation. Outreach makes customer facing teams more effective and approves his ability into what really drives results. Were also sponsored by pavilion. Pavilion is the key to getting more out of your career. Our private membership connects you with a network of thousands of like minded peers and resources where you can tap into leadership opportunities, professional development,...

...mentorship and even take classes like cro school, where you learn some of the key lessons to being a commercial executive. Unlock your professional potential with a pavilion membership today at Joint Pavilioncom. Now, Paula, welcome back to the show. Thanks, Sam. It's great to be back. We're excited to have you. So here's the here's the one question we put you for Friday fundamentals. What's the number one piece of advice you have for somebody entering the workforce with their eyes on the C suite over the period of time that their career exists? Yeah, and it would be so fun to be back at that moment, you know, looking out. So I think that you know, since I bring a sales lens to the question, I'm going to say that the most important thing I would recommend is that you understand exactly how your company makes money. What is the value that your company is going to create for customers, for investors, for, if public, shareholders? And this is crucial because let's assume you've come up either because you had tremendous product knowledge...

...or you had sales success and you're now at a cross point in your career. You have to get that financial expertise. You really need that acumen if you're going to develop. I'm a huge believer in nonlinear choices in your career, like detours. So if there's a chance to step sideways and ask you to run a PANL, to run a product, to lead a group where you're measured in a very different way from sales, take it. mentorship with your CFO crucial. If not, ask for and receive training like finance for non financial managers. If you can't swing a financial MBA, there are loads of certificate Kit and program courses that will give you what you need. So you have to go beyond just panl or internal kind of operational finance and really understand what your company is doing and then, as you rise up, embrace...

...that, because you then become the voice in the board room or the voice and the executive suite that is talking about leading and lagging indicators in a trustworthy way. So you start to kind of leave that maybe sales persona cheerleading persona at the door and you become a more pragmatic member of the executive team, and so, as Sam, that's really the best advice that I can give. I love it, Paula. If if folks are out there and they want to pick your brain a little bit more or maybe seek you out as a mentor or learn more about your background, you mentioned that you're open to people reaching out. Remind us what's the best way to get in cut in touch with you. Yeah, Sam, thanks, it's easy. Email is still best for me and it's an easy email address. It's Paula at liltcom. L iltcom wonderful folks. If you want to reach out to me, you can email me, Sam at joined pavilioncom. Paul thanks so much for being our guest on the show this week. It was great having you.

Thanks it was a pleasure, Sam, and thanks again to our sponsors, outreaching pavilion. Everybody else will talk to you next time.

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