The Sales Hacker Podcast
The Sales Hacker Podcast

Episode · 1 month ago

151. Leads Don't Matter: Moving From a Sales-led to a Product-growth Orientation w/ Stephanie Cox

ABOUT THIS EPISODE

Overview:

This week on the show, we welcomed Stephanie Cox, VP of sales and marketing at Lumavate. She talks about building a modern sales and marketing organization along with what it's like for marketers to run the sales team and why coming from a marketing background prepares you to lead a sales organization. Stephanie also discusses how to transition from a sales-led organization to product-led growth. Plus, she shares a major strategic decision that her company encountered over the last year and a half.

What You’ll Learn

  1. The power of a coffee meeting: How Stephanie amped up her career
  2. How to shift from marketing to sales without losing steam
  3. The great reset: From sales-led to product-growth orientation
  4. "Leads don't matter" — Stephanie wades into the controversy
  5. For the love of all things Burger King

Show Agenda and Timestamps

  1. Show Introduction [00:10]
  2. The power of a coffee meeting: How Stephanie amped up her career [6:33]
  3. How to shift from marketing to sales without losing steam [14:11]
  4. The great reset: From sales-led to product-growth orientation [19:11]
  5. "Leads don't matter" — Stephanie wades into the controversy [24:17]
  6. For the love of all things Burger King [30:02]
  7. Sam’s Corner [32:56]


 

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