The Sales Hacker Podcast
The Sales Hacker Podcast

Episode · 7 months ago

Friday Fundamentals 129: Neal Patel


Friday Fundamentals 129: Neal Patel

Hey everybody, happy Friday. You'relistening to the SALESACER PODCAST and Friday fundamentals on your host, Sam Jacobs,and we've got this week's guest, Neil Patel, back on the show.He's the chief even officer a crunch base and we're going to talk to himabout the number one key to making your sales team successful, and it's areally interesting answer. Now, before we get there, of course, wealways want to thank our sponsor. Friday fundamentals is brought to you by outreach. Outreach triples the productivity of sales teams and empowers them to drive predictable andmeasurable revenue growth by prioritizing the right activities in scale and customer engagement. Withintelligent automation, outreach makes customer facing teams more effective and improves visibility into whatreally drives results. Now, Neil, welcome back to the show. Thanks. Sound great to be that. We're excited to have you. So ourquestion to you today is, in your opinion, what's the number one skillto impart to your sales team in order to facilitate and enable their success?Good question. I think the number one...

...skill for us at crunch base hasbeen A and we'll continue to be to teach them to think like business people, and what that means is something to think a little bit more broadly thanselling and sales process and getting in the weeds on some of those things.Those things are they're necessary and we do those things, but we also wantto teach people to develop the ability to like, to continually pick your headup out of that and understand the business context of what is happening right now. Then it means like something as simple as like, do you really knowwhat your prospects business is like? What do they do and why does thatmatter right what are their products and who uses their products and why? Whatis currently happening in the market to that company? You know, it couldbe anything from like external things like news, to but other things internally, likehey, have they gotten funding or have they not done funding in awhile? Do Look at things like how that company is performing? Are therelike are they hiring? What roles are...

...they hiring for? Are They nothiring? Because if you view your interactions with with prospects that way, you'llbe able to appreciate a lot more of their perspective on the kind of thesales process you're trying to bring them into, you will choose better prospects for yourself, you will engage with them more intelligently and you'll be able to handleany situation that you find yourself then with that aspect or others down the road, and also just internally, like within with being someone who runs organization.It will also help you internally to understand, you know, the different functions thatyou're working with the company and how they go about their businesses and thatthe constraints and and advantages that each of those are our organizations have. Ilove it. It's fantastic and not enough people, not enough people are focusedon understanding the business, business in general, especially sales people, and it alsoleads to a lot of poor decision making within an organization when you getinto a leadership position and you don't have a perspective on how business is actuallyoperate. Exactly. Yeah, I mean...'s a you can look around.You know, out their companies that are super successful, most of their leadershipteams, the people there's like the C EXO suite. They come from abackground of builders and sellers, right, and the reason why they got upto that level is somewhere along the way, those builders and sellers learn to thinkbeyond simply building and selling, but more about business themselves and some ofthose things you just said, and I believe you know that's a not onlymakes people better sales folks when they're working at crunch base, but we canteach them those things. They can grow and we give them, given themkind of a very, very everlasting, I think, a gift that theycan take throughout the rest of their career and hopefully we'll all come accelerate withtheir career and and land one of those cxo spots one day. If theywant it, absolutely Neil. If folks are listening, they're inspired maybe,or they want to have a file conversation. What's the best way to get intouch with you? Hit me up on Linkedin. Awesome. And Remember, folks, there are a few neal...

...patels out there. I will tellyou that, as I was just searching for Neil on linkedin. So makesure an type and you know, ptel, crunch base, and then it'll comeback very quickly. Neil, thanks so much for being our guest onthe show this week for the salesccer podcast. was great talking to you. ThanksI'm great talking to you too. I appreciate you having me. Iffolks want to reach out to me, you can linkedincom forward the word infor MF Jacobs. We also, of course, want to thank our sponsor, outreach, the number one sales engagement platform, and without further ado,we'll talk to you next time.

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